The Certificate in Advertising and Promotions will develop students’ basic skills in marketing, graphic design, and communications. It will expose them to all the facets of today’s advertising industry, such as digital marketing, animation, copywriting and event management, all of which are important elements in brand positioning and consumer engagement.
The Certificate in Graphic Design will develop students’ basic skills in the latest technologies, while building a foundation in design. Students will learn the elementary theories of layout, type, colour and illustration, and become proficient in the use of electronic technologies for graphic communications. The 15 credits attained in the certificate can be transferred into the AAS and BA Graphic Design degrees.
In an increasingly digitized world where attention spans are less than ten seconds, it is critical to use effective visuals to capture significant moments, enhance messages, boost engagement, and ignite social media. These are some of the skills with which the Certificate in Photography and Video will equip students; these will allow them to tell stories using powerful still and moving images.
Given that public relations and advertising go hand in hand, the contemporary public relations practitioner must be multi-skilled and able to multi task. With this in mind, this certificate is designed to prepare graduates to take charge of the social media presence of organizations, write and present speeches, organize PR events (mindful of all protocols), and deal with press releases to name a few.
This certificate is designed to equip participants with universal workplace skills such as the ability to produce a professional résumé, communication proficiency, professionalism, credibility, competence in Microsoft Office, and service orientation, which will enhance their employability.
DISCLAIMER: COSTAATT reserves the right to cancel or modify any programme advertised.