The Bachelor of Arts degree in Advertising and Promotions targets persons interested in learning the art of persuasion and effective communication; anyone with a passion for creativity who sees himself or herself in a career that transforms lives through the power of words and images. The programme is suitable for recent secondary school graduates who wish to pursue a career in creative advertising, as well as for persons who are already employed in the industry, but who have no formal training and are keen on improving their skills.
Five (5) CSEC (CXC)/GCE O’Level subjects, inclusive of English A and mathematics, Grades 1,2,3* or A,B,C.
*Grade 3 accepted if attained in June 1998 or beyond
Applicants who possess CAPE or A’Level qualiﬁcations may be considered for advanced standing (the award of credits towards your degree programme).
4 Years (FT)
6 Years (PT)
COURSES IN THE MAJOR CORE CURRICULUM COURSES
|CODE||COURSE TITLE||CR.||CODE||COURSE TITLE||CR.|
|ADVT 230||Principles of Advertising||3||ARTS 120||Survey of Art History||1|
|Copywriting||3||BUSI 203||Leadership and Ethics||3|
|ADVT 241||Digital Photography and Animation for Advertising||3||CLTR 120||Introduction to the Culture of Trinidad and Tobago||1|
|ADVT 320||Media Buying and Planning||3||COMM 108||Oral Presentation Skills||3|
|ADVT 330||Advertising Campaigns||3||ENGL 200||Comparative Literature||3|
|ADVT 420||Client Relations||3||ENTP 210||Fundamentals of Entrepreneurship||3|
|ADVT 430||Advertising Research||3||HIST 210||History of Trinidad and Tobago||3|
|ADVT 444/||Advertising and Promotions Internship OR||4||LANG 117||Fundamentals of Writing||3|
|ADVT 455||Advertising and Promotions Practicum||LIBS 130||Fundamental Research Skills||3|
|ADVT 460||Advertising Strategies||3||MATH 116||Contemporary College Math||3|
|ADVT 499||Senior Project – Advertising and Promotions||3||MUSC 120||Survey of the History of Music||1|
|COMM 351||Social Media Communications||3||PSYC 103||Understanding Human Behaviour and Diversity||3|
|GRDE 124||Visual Thinking and Advertising Concepts||3||RELI 205||Comparative Religion||3|
|GRDE 128||Introduction to Graphic Design||3||SCIE 121||Fundamentals of Natural Sciences||3|
|PUBR 139||Introduction to Strategic Public Relations||3||SOC 102||Introduction to the Study of Society||3|
|PUBR 221||Image, Etiquette and Protocol||2||SPAN 100||Introduction to Spanish||3|
|PUBR 351||Applied Public Relations Planning||3|
|Total Credits for Required Courses in the Major||48||Total Core Curriculum Courses||15|
|ELECTIVE COURSES IN THE MAJOR||SUPPORT COURSES|
|One (1) free elective||3||FILM 290||Introduction to Video Production||3|
|Total Credits for Elective Courses in the Major||3||JOUR 360||Copy Editing||3|
|MGMT 200||Events Management||3|
|MKTG 205||Principles of Marking||3|
|MKTG 300||E-Commerce Design and Development||3|
|MKTG 305||Fundamentals of Selling||3|
|MKTG 320||Consumer Behaviour||3|
|MKTG 325||Integrated Marketing Communications||3|
|MKTG 410||Brand Management||3|
|Total Credits for Support Courses in the Major||27|
The table below provides a summary of fees payable to the College. Only nationals of Trinidad and Tobago are eligible to receive government’s GATE funding for tuition expenses listed hereunder.
Included in the college fees, is basic insurance coverage for accident and injury. However, CARICOM and international students are also required to secure additional insurance to cover medical expenses.
All students of COSTAATT are required to pay an annual insurance fee of $30.00. Completed student insurance forms must be submitted to the College at the beginning of the first semester in which students register for the academic year. Coverage is restricted to students who are between ages 16 to 65.
The College accepts the following methods of payment:
Institutional fees are non-refundable. Students who officially withdraw from the College may be eligible for a refund of tuition fees in accordance with the schedule outlined in the Academic Calendar. Please note that students in receipt of GATE funding are not eligible for tuition refunds.
The Government Assistance for Tuition Expenses (GATE)
The Government Assistance for Tuition Expenses programme (GATE) provides free tuition to all eligible citizens of Trinidad and Tobago pursuing approved programmes at public and private tertiary level institutions. Information on eligibility and conditions for accessing GATE funding is available at the Ministry of Education website at: www.moe.gov.tt
Students must note that GATE funding is available for the duration of their course of study and one year beyond. Students who fail to complete their programme within the stipulated time frame will be required to meet the cost of programme completion.
The Government Assistance for Tuition Expenses (GATE) programme is a one hundred per cent, tuition fee funding programme offered by the Government of Trinidad and Tobago. Only nationals of Trinidad and Tobago are eligible to apply, and students must be registered in a course of study leading to a tertiary level qualification.
The vast majority of the College’s programmes are eligible for GATE.
Higher Education Loan Programme (HELP)
The Higher Education Loan Programme (HELP) is a special loan facility made available to citizens of Trinidad and Tobago who are enrolled in an approved tertiary level programme at a registered tertiary institution to meet the following expenses:
Payment plans are available, please contact the Office of the Registrar for further details: email@example.com
To be awarded the BA in Advertising and Promotions, students must successfully complete 120 credits with a minimum GPA of 2.0, according to the following distribution:
|Required courses in the major area of study||48 credits|
|Support courses in major area of study||27 credits|
|Total Credits in Major Area of Study||75 credits|
|Core curriculum courses||42 credits|
|Free elective||3 credits|
|Total Credits Required for Graduation||120 credits|
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