Effective marketing is a key requirement for every successful business and industry. The Bachelor of Business Administration in Marketing is designed to provide graduates with a broad foundation in business administration and specialized competencies in marketing and marketing management. Graduates of this programme can enter the industry as marketing managers, brand managers, retail managers, customer service supervisors or marketing research officers.
Five (5) CSEC (CXC)/GCE O’Level subjects, inclusive of English A and mathematics, Grades 1,2,3* or A,B,C.
*Grade 3 accepted if attained in June 1998 or beyond
Applicants who possess CAPE or A’Level qualiﬁcations may be considered for advanced standing (the award of credits towards your degree programme).
4 Years (FT)
5-6 Years (PT)
SEPTEMBER OR JANUARY
|COURSES IN THE MAJOR||CORE CURRICULUM COURSES|
|CODE||COURSE TITLE||CR.||CODE||COURSE TITLE||CR.|
|ACCT 126||Fundamentals of Accounting||3||WRIT 117||Fundamentals of Writing||3|
|ACCT 210||Cost and Management Accounting||3||COMM 118||Communication in the Workplace||3|
|BUSI 120||Business Orientation||1||SOC 102||Introduction to the Study of Society||3|
|BUSI 203||Leadership and Ethics||3||MATH 119||Finite Mathematics||3|
|ECON 120||Principles of Microeconomics||3||LIBS 130||Fundamental Research Skills||3|
|ECON 125||Principles of Macroeconomics||3||Students are required to complete fifteen (15) credits taken from the list of courses below|
|ENTP 210||Fundamentals of Entrepreneurship||3||ENVH 102||World Issues in Public Health||1|
|FINC 205||Financial Management||3||ENVH 121||Environmental Issues and Sustainability||3|
|LAWW 310||Business Law||3||HIST 210||History of Trinidad and Tobago||3|
|MGMT 125||Principles of Management||3||ENGL 200||Comparative Literature||3|
|MGMT 205||Management Information Systems||3||PSYC 103||Understanding Human Behaviour and Diversity||1|
|MGMT 210||Introduction to Project Management||3||RELI 205||Comparative Religion||3|
|MGMT 300||Organisational Behaviour||3||SCIE 121||Fundamentals of Natural Sciences||3|
|MKTG 205||Principles of Marketing||3||SCIE 201||Contemporary Issues in Science||1|
|STAT 120||Fundamentals of Statistics||3||SPAN 100||Introduction to Spanish||3|
|Total Credits in the Major Area of Study||43||ARTS 120||Survey of Art History||1|
|SPECIALIZATION COURSES||CLTR 120||Introduction to the Culture of Trinidad and Tobago||1|
|MKTG 320||Consumer Behaviour||3||MUSC 120||Introduction to the Study of Music||1|
|MKTG 325||Integrated Marketing Communication||3||Total Core Curriculum Credits||30|
|MKTG 340||Market Research||3||GUIDED ELECTIVES IN SPECIALIZATION|
|MKTG 405||Customer Relationship Management||3||Students are required to choose 3 courses from the list below for a total of 9 credits|
|MKTG 450||Marketing Management||3||JOUR 139||Intro. to Strategic Public Relations||3|
|MKTG 455||Marketing Practicum||3||MKTG 305||Fundamentals of Selling||3|
|Total Credits in Marketing Specialization||18||MKTG 300||E-Commerce||3|
|COURSES IN MINOR AREA OF STUDY||MKTG 310||Retailing||3|
|ENTP 220||Caribbean Business Environments||3||MKTG 315||Services Marketing||3|
|ENTP 310||Managing Family Enterprise||3||MKTG 330||International Marketing||3|
|ENTP 377||Cases in Entrepreneurship||2||MKTG 410||Brand Management||3|
|ENTP 410||Social Entrepreneurship||3||MKTG 420||Pricing and Logistics||3|
|ENTP 420||New Venture Management||3||Total Guided Elective Courses||9|
|Total Credits in Entrepreneurship Minor||14||FREE ELECTIVE COURSES|
|Choose any one three-credit elective course||3|
|Total Credits Free Elective||3|
The table below provides a summary of fees payable to the College. Only nationals of Trinidad and Tobago are eligible to receive government’s GATE funding for tuition expenses listed hereunder.
Included in the college fees, is basic insurance coverage for accident and injury. However, CARICOM and international students are also required to secure additional insurance to cover medical expenses.
All students of COSTAATT are required to pay an annual insurance fee of $30.00. Completed student insurance forms must be submitted to the College at the beginning of the first semester in which students register for the academic year. Coverage is restricted to students who are between ages 16 to 65.
The College accepts the following methods of payment:
Institutional fees are non-refundable. Students who officially withdraw from the College may be eligible for a refund of tuition fees in accordance with the schedule outlined in the Academic Calendar. Please note that students in receipt of GATE funding are not eligible for tuition refunds.
The Government Assistance for Tuition Expenses (GATE)
The Government Assistance for Tuition Expenses programme (GATE) provides free tuition to all eligible citizens of Trinidad and Tobago pursuing approved programmes at public and private tertiary level institutions. Information on eligibility and conditions for accessing GATE funding is available at the Ministry of Education website at: www.moe.gov.tt
Students must note that GATE funding is available for the duration of their course of study and one year beyond. Students who fail to complete their programme within the stipulated time frame will be required to meet the cost of programme completion.
The Government Assistance for Tuition Expenses (GATE) programme is a one hundred per cent, tuition fee funding programme offered by the Government of Trinidad and Tobago. Only nationals of Trinidad and Tobago are eligible to apply, and students must be registered in a course of study leading to a tertiary level qualification.
The vast majority of the College’s programmes are eligible for GATE.
Higher Education Loan Programme (HELP)
The Higher Education Loan Programme (HELP) is a special loan facility made available to citizens of Trinidad and Tobago who are enrolled in an approved tertiary level programme at a registered tertiary institution to meet the following expenses:
Payment plans are available, please contact the Office of the Registrar for further details: firstname.lastname@example.org
To be awarded the Bachelor of Business Administration in Marketing with a minor in Entrepreneurship, students must complete 120 credits with a minimum GPA of 2.0, according to the following distribution:
|Required courses in the major area of study||46 credits|
|Required courses in marketing specialization||18 credits|
|Elective courses in marketing specialization||9 credits|
|Total Courses in Major Area of Study||63 credits|
|Entrepreneurship minor requirements||14 credits|
|Free Elective||3 credits|
|Core curriculum courses||30 credits|
|Total Credits Required for Graduation||120 credits|
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All applicants are required to submit supporting document with their application