Introduction to Mass Communication

COURSE DESCRIPTION

Introduction to Mass Communication is a foundation course designed to introduce students to the mass communication process and mass media industries, their operations, ethics and regulations.  Students will be taught key mass communication theories and the effects of the mass media.  They will examine the role of the media in a democratic society and state their (mass media’s) impacts on cultures, contemporary life and society.  We will discuss the historical evolution, contemporary development and impact (historical, current and changing) of different types of media. There will be discussion on the recognizable trends in mass media: audience fragmentation, concentration of ownership, conglomeration, convergence, digitization as it pertains to the distribution of mass media product, globalization, hyper—commercialism, and imperialism. This course will also expose students to the principles and significance of media literacy to create an awareness of their consumption habits and the consequences.

ENTRY REQUIREMENTS

Applicants seeking admissions to this short course must be sixteen (16) years and over.

 

TO REGISTER FOR THIS COURSE:

Email: professionaled@costaatt.edu.tt

Visit: COSTAATT Chaguanas Campus, Pierre Road Connector, Chaguanas

 

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