COURSE DESCRIPTION

This introductory level course defines advertising and explores its impact on society.  It explains advertising’s influence on and involvement with other industries such as marketing, public relations and media.  It explores the importance of Integrated Marketing Communication (IMC) in the advertising process. The course references the theoretical and communication perspectives of advertising. It traces the development of the advertising industry.  It further outlines the structure of advertising firms and explains the functions of key agency personnel within the advertising industry.  Advertising:  process, methods, capabilities and limitations are explored in relation to the various media, both traditional and new and their suitability to identified brands, target markets and products, is addressed.

ENTRY REQUIREMENTS

Applicants seeking admissions to this short course must be sixteen (16) years and over.

 

TO REGISTER FOR THIS COURSE, download, complete and email the application form to professionaled@costaatt.edu.tt.

FOR FURTHER INFO:
Email: professionaled@costaatt.edu.tt
Call: (868) 625-5030 ext. 5417

 

Facebook
Google+
https://www.costaatt.edu.tt/course/principles-of-advertising">
Twitter
LinkedIn

    Contact Admissions


    DURATION

    15 weeks

    CAMPUS

    ONLINE (Via Zoom)

    Monday
    5:00 pm – 8:00 pm

    COURSE FEE

    $1200

    There are many ways to learnHow to Apply

    • 1

      Select

      Choose your programme

    • 2

      Student Type

      Know your student type and which application form to use

    • 3

      Supporting Documents

      All applicants are required to submit supporting document with their application